Start Smart
Walk into any dealership with confidence.
Some of the most stringent testing out there.
A Heritage of engineering focused on your priorities.
The confidence of a 60-day Customer Satistfaction Trial.
Premium Performance
Our tires prove their worth on and off the road.
Involved in development, on average.
Used by 7 of the 10 highest-volume EV makers worldwide.
Average timeline for tire development.
In simulation before first tire produced.
Near the cold of the Arctic circle to the heat of the Texas desert.
In the tread visually warn you before trouble hits.
Disappearing tread symbols inform you of wheel alignment.
Disappearing tread symbols inform you of tire performance level.
Acoustic and comfort enhancements.
Save fuel, saving you money.
Reduce braking distance in snow and ice.
Grips better on wet roads.
Enhanced grip and precise steering for maximum control.
Total Confidence Plan
Industry-leading coverage that has your back throughout ownership.
3X Around Globe
That’s what an 80k Mileage Warranty looks like.
We’ll Come To You
Get a flat changed and spare installed (or tow, if needed, for free up to 150 miles).
Brave The Unexpected
Road hazard coverage replaces damaged tires for free within the first 12 months.
Travel Without Worry
We'll help cover eligible expenses for a mechanical breakdown during a road trip.