Fort Mill, SC; December 12, 2025 – Continental Tire, in collaboration with ROUSH Performance and automotive influencer Supercar Ron, is proud to announce an initiative aimed at granting life-changing wishes for children with critical illnesses through Make-A-Wish®. “Together, we have the power to create something extraordinary. By joining forces with ROUSH and Supercar Ron, we’re turning passion into action and making a huge difference for kids who need hope the most,” said Brian Beierwaltes, Head of Marketing US PLT, Continental Tire.
This initiative, led by Supercar Ron, combines the thrill of high-performance vehicles with the power of giving back. At the heart of the campaign is the “Full Throttle for Wishes Giveaway,” where participants can enter for a chance to win a fully-loaded ROUSH-supercharged F-150 Nitemare, equipped with Continental ExtremeContact DWS-06 Plus. All proceeds from the giveaway will benefit Make-A-Wish®, helping to grant wishes for children facing critical health challenges.
Make-A-Wish® is the world’s leading wish-granting organization, dedicated to creating life-changing experiences for children diagnosed with critical illnesses. Since its founding in 1980, Make-A-Wish® has granted more than 615,000 wishes worldwide, bringing hope, strength, and joy to children and their families during some of their most challenging times. A wish is more than a gift, it can be a turning point in a child’s treatment and recovery, inspiring resilience and optimism.
Supercar Ron added: “Cars have always been my passion, but helping kids is my purpose. This initiative is about more than horsepower, it’s about giving these incredible kids the strength to keep fighting. I’m thrilled to team up with Continental and ROUSH to make this happen.”
Every 25 seconds, a child is diagnosed with a critical illness and becomes eligible for a wish. Through this partnership, Continental Tire, ROUSH Performance, and Supercar Ron aim to bring joy and hope to as many children as possible.
To learn more about the initiative and enter the giveaway, visit https://www.prizeo.com/campaigns/l/supercar-ron/supercar-ron-maw-2025
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Continental is a leading tire manufacturer and industry specialist. Founded in 1871, the company generated sales of €39.7 billion in 2024 and currently employs around 95,000 people in 54 countries and markets.
Tire solutions from the Tires groupsector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental has been delivering top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2024, the Tires group sector generated sales of 13.9 billion euros. Continental's tire division employs more than 57,000 people worldwide and has 20 production and 16 development sites.
Media Contact
Stephania Jhaya
Sr. PLT Content & Communications Specialist
Continental Tire the Americas
1794 MacMillan Park Drive
Fort Mill, SC; 29707
Phone: +1 (803) 504-1546
E-mail: stephania.jhaya.medina@conti-na.com