• Continental Tire remains the exclusive tire supplier for the Toyota GR Cup racing series
Fort Mill, March 5, 2025 – Continental Tire is proud to introduce a new 240/640R18 “GR CUP” Extreme Contact Dry spec tire for GR Cup Series competition beginning in 2025. The new slicks utilize the same structure and tread compound as the previous model but are approximately 1” taller in overall diameter. The new 240/640R18 Extreme Contact Wet corresponds dimensionally with the new slick and is engineered with the same high performance rain tire technology as the previous GR Cup Wet.
"The new slick tire gives you better braking, sharper steering, and more predictability and forgiveness when you push it to the limit," said Brian Beierwaltes, Head of Marketing US PLT, Continental Tire. "This tire represents our commitment to innovation and excellence in motorsports. We are confident that these enhanced performance attributes will provide drivers with the confidence they need to excel on the track."
This marks the third year that Continental Tire continues as the official tire of the GR Cup, a single-make racing series created by Toyota Gazoo Racing North America (TGRNA). The GR Cup offers drivers the chance to compete in identical (homologated) GR86 race cars and vie for $1 million in contingency prizes. Sanctioned by SRO America, the series provides affordable competition across 14 events at seven racetracks throughout the United States.
"We are thrilled to continue our partnership with Continental Tire," said Mike Norem, Manager, Customer Racing. "This collaboration and the introduction of the new tire highlight how Toyota and Continental are aligned in always bringing the best to our drivers. It's a perfect fit for the competitive spirit of the Toyota GR Cup."
The series is streamed on the SRO’s GT World YouTube channel for fans to follow the racing action.
About Continental Tire the Americas
Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and reduce CO2 emissions. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of AMG Driving Academy, BMW Car Club of America, BMW Performance Driving Centers, College Basketball, Gunther Werks, Lingenfelter Performance Engineering, Major League Soccer (MLS), ROUSH Performance, Stadium Super Trucks, Toyota’s GR Cup, Universal Technical Institute, and the USF Pro Championships.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships. Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In spring 2025, Toyota’s plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 31 electrified options.
For more information about Toyota, visit www.ToyotaNewsroom.com
