
Fort Mill, S.C. – August 1, 2024. Continental Tire is pleased to announce the new TrueContact Tour54, a long-lasting, all-season touring tire for passenger cars and crossovers ranging in size from 15-20” rim diameter.
Ideal for dry, wet and light snow conditions, the TrueContact Tour54 features EcoPlus Technology, which provides fuel savings and optimized range, shorter stopping distances on wet roads and extended tread life.
The tire will replace its predecessor, the TrueContact Tour, as well as the PureContact LS luxury, all-season touring tire – combining them into one powerline.
“We took two of our leading touring tires and made them into one even better tire,” said Bill Caldwell, SVP Marketing & Sales, Continental Tire. “We made improvements to the already top-performing touring tires and we are pleased with the advances made. The TrueContact Tour54 extends tread life, while still improving in wet braking, wet handling and dry handling.”
Key improvements of the TrueContact Tour54 compared to its predecessors include:
- Extended tread life
- Improved wet braking*
- Enhanced dry and wet handling
- Proven traction in light snow
*Based on internal testing of TrueContact Tour54 versus TrueContact Tour in size 215/60R16 H. On road results may vary.
The TrueContact Tour54 features Continental’s Tuned Performance Indicators – D, W and S symbols in the tread that disappear when the tire is no longer tuned for optimum performance in either dry (D), wet (W) or snow (S) conditions. It also features Continental’s Alignment Verification System – indicators in both sides of the tread that either wear off evenly, ensuring the driver of proper alignment, or wear off unevenly, alerting the driver to check the wheel alignment.
This tire is the first Continental tire manufactured with the EV Compatible logo stamped into the sidewall. All Continental product lines are designed with Electric Vehicles (EVs) in mind and are optimized for the needs of all types of vehicles.
Backed by the Total Confidence Plan, this tire includes up to an 80,000 mile warranty.
The TrueContact Tour54 is available now at Continental Tire dealers. Click here to find a store near you!


