Continental Tire to Partner with GR Cup in 2023

GR Cup
  • Continental Tire to become the exclusive tire supplier for the all-new single make Toyota racing series

Fort Mill, S.C. – August 30, 2022. Continental Tire has announced it will become the official tire of the GR Cup, an all-new single make racing series created by Toyota Gazoo Racing North America (TGRNA). The multi-year partnership kicks off with the inaugural season of the GR Cup in early 2023.

The GR Cup will provide drivers the opportunity to compete using identical (homologated) GR86 race cars and contend for $1 million in contingency offerings. The all-new series will be sanctioned by SRO America and will offer affordable competition in 14 events at seven race tracks across the United States.

The Continental ExtremeContact DR is a racing slick tire that was developed specifically for the GR Cup.

“We are thrilled to partner with this exciting new race series from Toyota,” said Travis Roffler, Director of Marketing, Continental Tire. “The GR Cup is all about celebrating car culture and motorsport enthusiasts so it’s a natural fit for us. The Continental brand focuses on delivering products for premium performance and we expect to see some high competition among the drivers in this series – especially with such a prestigious prize package on the line!”

From car enthusiasts and aspiring racers to former race car drivers now in retirement, the series is designed to be inclusive of a wide variety of competitors. The new race series will help reinforce and validate the track inspired engineering bred into every Toyota GR vehicle.

“Toyota is pleased to partner with Continental Tire for our all-new GR Cup series,” said David Wilson, president, TRD (Toyota Racing Development), U.S.A. Continental Tire is an iconic name in sports car racing, and to align with them as we make our debut in this platform just continues to show its legitimacy. We are excited to get these great looking Toyota GR86s on track, outfitted with Continental’s best products.”

Details of the 2023 GR Cup schedule are as follows:

March 30-April 2 – Sonoma Raceway (Sonoma, California)
May 5-7  –  Circuit of the Americas (Austin, Texas)
June 16-18  –  Virginia International Raceway (Alton, Virginia)
August 4-6  –  Nashville Music City Grand Prix (Nashville, Tennessee)
August 25- 27  –  Road America (Elkhart Lake, Wisconsin)
September 22-24  –  Sebring International Raceway (Sebring, Florida)
October 6-8  –  Indianapolis Motor Speedway (Indianapolis, Indiana)