The Continental Tire TrueContactTM Wins Best New Tire Award at SEMA

Ft. Mill, S.C. – November 11, 2014.  Last week, at the annual Specialty Equipment Market Association (SEMA) show, Continental Tire’s newest touring performance, all-season tire, the TrueContactTM , was awarded a New Products Showcase Award in the Tire and Related Product category. Product Showcase Awards are presented to the most innovative and cutting-edge new and featured automotive aftermarket products. Nearly 2,000 new products were entered across 16 categories.

“We’re extremely proud to be awarded the New Product Showcase Award in the Tire and Related Product category by SEMA,” said Travis Roffler, director of marketing for Continental Tire. “The TrueContactTM brings together many of our innovative technologies into one, all-season tire. We’ve worked hard to blend technologies such as EcoPlus, Comfort Ride and Tuned Performance Indicators, to give consumers a tire that will save them money and give them the performance they demand.”

This first-class tire combines best-in-class wet braking with Continental’s award-winning

EcoPlus Technology, which provides long-wear and can save up to $550 over the life of the tire when compared to the competitions standard tire1. Best-in-class wet braking is also a hallmark of this award-winning technology, stopping up to 30 feet shorter than a leading competitor2.

Continental’s Quick View Indicators, make Continental a number one choice among consumers. Continental’s newest technology, the Alignment Verification System , provides an early warning system to drivers when it’s time to align their vehicle. Drivers will also receive an extra measure of confidence with the inclusion of Tuned Performance Indicators . The Dry, Wet and Snow letters in the tread indicate the tire’s optimal performance levels.

Additionally, Continental’s Comfort Ride Technology absorbs vibrations caused by road surface irregularities, giving drivers and their passenger’s a smooth and enjoyable ride.

The TrueContactTM is backed by some of the strongest warranty programs and service contracts in the industry. This touring performance tire has a 60-day trial and up to a 90,000-mile treadlife limited warranty and a 72-month manufacturer’s limited warranty program. The TrueContactTM comes in a wide range of sizes from 15” – 19” wheel diameters with a UTQG rating of 800 AB for T, and AA for H and V speed.

For more information on the TrueContactTM, or to locate a dealer, visit

Tell us how you like the new TrueContactTM @continentaltire, #ForWhatYouDo.

1 - Actual savings will vary based on driving techniques, road conditions, tire maintenance and replacement interval. Savings based on set of (4) tires with a 90,000 mile Limited Treadlife Warranty, $3.30 gallon in fuel, 23% rolling resistance improvement based on independent testing Continental TrueContact 215/60R16 95T compared to Pirelli P4 Four Season 215/60R16 95T and 4.3% fuel savings based on rolling resistance to fuel efficiency ratio within the estimated range of

2 - Based on internal wet braking test: Continental TrueContacttm 215/60R16 95T vs. Bridgestone Ecopia EP422 P215/60R16 94H, Michelin Defender 215/60R16 95T, and Pirelli P4 Four Season 215/60R16 95T.


Continental Tire the Americas

Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets.  Our ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and reduce CO2 emissions.  Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America.  Continental Tire is a proud supporter of IMSA, Major League Soccer (MLS), West Coast Customs, Lingenfelter Performance Engineering, and Petty’s Garage.


Continental AG
Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international tire manufacturer, automotive supplier, and industrial partner offers sustainable, safe, comfortable, customized, and affordable solutions. The corporation with its five divisions Chassis&Safety, Interior, Powertrain, Tire und ContiTech generated sales of approximately €33.3 billion in 2013 and currently employs around 189,000 people in 49 countries.

Media Contact


Sheri Herrmann

PLT Communications Coordinator

Continental Tire The Americas

1830 MacMillan Park Drive

Fort Mill, SC; 29707

Phone: +1-(704)583-8151




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