Fort Mill, SC; September 22, 2025 – Continental is proud to celebrate the 10th anniversary of its Total Confidence Plan, a comprehensive plan created to give drivers confidence well beyond the point of purchase. Introduced in 2015, the program underscores Continental’s belief in product quality while recognizing that unexpected situations can occur on the road. It’s designed to keep customers supported, whether they’re traveling, commuting, or tackling everyday demands on the road.
“We believe in the quality of our products, but we know unexpected things can happen on the road. That’s why we want to be with you every step of the way,” said Virag Kovacs-Whisnant, Dealer Support and Promotions Manager of Continental Tire. As Continental continues to be “The Smart Choice in Tires,” the Total Confidence Plan is the proof behind that promise, turning a smart purchase decision into ongoing peace of mind.
The Total Confidence Plan brings together coverage elements that go beyond the tire, including a limited warranty, flat tire roadside assistance, a customer satisfaction trial, a mileage warranty where applicable, road hazard coverage, and emergency trip interruption coverage that helps reimburse eligible expenses in the event a covered mechanical breakdown disrupts travel.
For drivers, this robust plan provides support from day one: if a flat occurs or a trip is interrupted by a qualifying event, Continental is ready to help get them back on the road quickly, while minimizing unexpected costs.
For dealers, the Total Confidence Plan adds meaningful value at the point of sale and beyond. It differentiates Continental’s offering from commodity comparisons, equips sales teams with a clear and compelling benefits story, and supports post‑purchase satisfaction that can translate into repeat business and referrals.
“When our dealers present Continental tires alongside the Total Confidence Plan, they’re not just selling product—they’re delivering a promise. It helps close the sale today and builds trust that brings customers back tomorrow,” said Brian Beierwaltes, Head of Marketing US PLT, Continental Tire. The plan aligns directly with our Smart Choice platform, giving retailers a simple, consistent way to connect premium product performance with real‑world support customers value.
After ten years, the Total Confidence Plan remains a cornerstone of Continental’s customer‑first approach, pairing advanced tire technology with real‑world support so drivers can focus on the road ahead.
To learn more about coverage terms and how to enroll, visit continentaltire.com/warranty.
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ABOUT CONTINENTAL TIRE THE AMERICAS, LLC.
Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and reduce CO2 emissions. Continental’s premium products are available at leading independent tire dealers, car dealers, online tire dealers and mass retail companies across North America. Continental Tire is a proud supporter of Alive at 25 (National Safety Council), BMW Car Club of America (BMWCCA), BMW Performance Driving Centers, Gunther Werks, Lingenfelter Performance Engineering, Major League Soccer (MLS), Petty’s Garage, ROUSH Performance, Saleen Automotive, Toyota’s GR Cup, Universal Technical Institute, and the USF Pro Championships.