TerrainContact A/T Wins Best New Tire Award at SEMA

  • Introduced in August of 2016, Continental’s TerrainContact A/T is the new all-terrain, all-season tire featuring TractionPlus Technology.


Ft. Mill, S.C. – November 7, 2016.  Last week, at the annual Specialty Equipment Market Association (SEMA) show, Continental Tire’s newest all-terrain, all-season tire, the TerrainContact A/T, was awarded a New Products Showcase Award in the Tire and Related Product category. Product Showcase Awards are presented to the most innovative and cutting-edge new and featured automotive aftermarket products. Nearly 3,000 new products were entered across 16 categories.


“We’re extremely proud to be awarded the New Product Showcase Award in the Tire and Related Product category by SEMA,” said Travis Roffler, director of marketing for Continental Tire. “This tire is the perfect balance of on and off-road performance for Light Truck and SUV owners. While this is a new segment for Continental Tire, the feedback has been tremendous. The off-road durability and traction combined with the quiet, comfortable ride on-road, has made this a top choice for consumers.”


The TerrainContact A/T marks the debut of TractionPlusTechnology. Another innovative technology from Continental Tire that delivers on and off-road. Off-road, TractionPlus provides traction and durability via an open pattern and large stable blocks. On-road, TractionPlus Technology provides the hallmarks that Continental fans have come to expect. The patented, +Silane, provides excellent wet traction and drivers can expect a quiet, comfortable ride through noise blockers and pattern shifting.


In addition to TractionPlusTechnology, the TerrainContact A/T provides all-season traction. Traction Grooves provide gripping teeth inside the groove that lock snow for improved snow grip while full-depth sipes aid in snow and ice traction. All while providing the comfort and traction needed in wet and dry conditions the rest of the year. And while this tire is rich in technology, Continental has also managed to include technology for a long tread life. Even road surface contact provided by a flat contour shape, and strong tread shoulders, boost the tires tread life.


Continental’s entry into the all-terrain set was three years in the making that included over 100 hours of computer simulation; 1,500 tires tested; 12,000+ hours of machine testing; and over 1 million miles of machine testing. After the simulation was done, Continental went the extra mile and tested the TerrainContact A/T for over 2 million combined miles on and off-road. Whether you’re on a construction site, a horse farm, taking the boat out for an afternoon, or hunting for the weekend, the TerrainContact A/T is For What You Do!


Backed by one of the strongest warranty programs and service contracts in the industry, the TerrainContact  A/T is included under Continental Tires Total Confidence Plan. Under the plan this all-terrain tire has a 60-day customer satisfaction trial and road hazard coverage (12 months or first 2/32”) as well as a 72 month manufacturer’s limited warranty program. Also included is a 60,000 mile limited mileage warranty and three-year flat tire roadside assistance.


The TerrainContact  A/T comes in 20 metric sizes (12/32” tread depth) ranging from 16” – 22” wheel diameters with a 245-285 width and 45-75 series. Additionally, there will be 15 LT metric sizes (16/32” tread depth) ranging from 16” – 20” wheel diameter with a 235-315 width and 60-80 series.


Tell us about your experience driving on the TerrainContact  A/T tires @continentaltire using #ForWhatYouDo. Visit your local Continental Tire dealer for more details about the TerrainContact  A/T.




About Continental Tire the Americas

Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and reduce CO2 emissions. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of IMSA, Major League Soccer (MLS), College Basketball, Team är-kªn', West Coast Customs, Lingenfelter Performance Engineering, and Petty’s Garage.


About Continental AG

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated sales of €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs approximately 215,000 people in 55 countries.