Continental Tire Announces Partnership with BMW CCA


Fort Mill, S.C. – Continental Tire announced a new multi-year partnership agreement with BMW Car Club of America, creating a partnership that extends through 2026. As the “Official Tire of BMW Car Club of America,” Continental Tire will support one of the largest, single-marque clubs in the world. 

“As an enthusiasts’ group, we are excited and pleased to see all of the opportunities and benefits of this partnership for our members,” said Jason Kazian, Director of Marketing, BMW CCA. “We see this extending to many areas of the membership experience and have some exciting things planned. We look forward to working with Continental to create lasting and memorable opportunities that engage CCA members who love to drive their cars and get the most out of the Ultimate Driving Machine.”

The BMW CCA Foundation is proud to share in this partnership with the BMW CCA and Continental Tire in support of its mission of “Saving Lives, Saving History.” As a charitable non-profit organization, the Foundation works to teach thousands of teens life-saving driving skills through its national driving school, Street Survival. Additionally, the Foundation continues its efforts to preserve and showcase the history of BMW through The Ultimate Driving Museum and Archives, located adjacent to the BMW Performance Center in Greer, S.C. These efforts are only made possible by generous donors and sponsors such as Continental Tire.

“On behalf of the entire Board of Trustees of the BMW CCA Foundation, we could not be more excited about our new, long-term affiliation with Continental Tire,” said Bruce Smith, President of the BMW CCA Foundation. “While it operates within the BMW enthusiast audience, all are invited to learn how they can be involved with the programs and initiatives set forth by these organizations.”

By delivering confidence on the road in everyday conditions, plus maximum performance on the racetrack, BMW and Continental Tire strive to create the ultimate driving experience.

“Both Continental Tire and BMW are brands synonymous with performance,” said Travis Roffler, Director of Marketing, Continental Tire. “The long-standing partnership between the two is a historic one, culminating in nearly 100 years of collaboration. We’re thrilled to expand our relationship with BMW to include the BMW Car Club of America and BMW Car Club of America Foundation.”

About Continental Tire of The Americas

Based in Fort Mill, S.C., Continental Tire the Americas, LLC, manufactures and distributes a complete premium line of passenger, light truck, and commercial tires for original equipment and replacement markets. The company’s ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and reduce CO2 emissions. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of AMG Driving Academy, BMW Car Club of America, BMW Performance Driving Centers, College Basketball, Gunther Werks, Lingenfelter Performance Engineering, Major League Soccer (MLS), ROUSH Performance, Stadium Super Trucks, Toyota’s GR Cup, Universal Technical Institute, and the USF Pro Championships.

About BMW Car Club of America (BMW CCA)

Founded in 1969, BMW CCA has grown to become the world’s largest owner-supported single-marque car club. Today, BMW CCA has 69 chapters nationwide, with more than 60,000 dues paying members mutually enhancing one another’s BMW ownership experience. As BMW’s most active and vibrant enthusiast organization, the club represents a lifestyle of passion and performance as powerful as the cars our members drive.

Members of the club are eligible for exclusive vehicle rebates, receive discounts on BMW parts and service, get admission to members-only events, and receive a copy of BMW Car Club Magazine in both Roundel and BimmerLife editions.

BMW CCA enjoys a strong, yet independent relationship with BMW AG and its BMW of North America subsidiary. BMW CCA is a not-for-profit corporation governed by a nine-member elected board of directors, with the organization’s headquarters located near BMW Plant Spartanburg, BMW Performance Center East, BMW’s Zentrum Museum, and the BMW CCA Foundation’s headquarters and Ultimate Driving Museum.

About the BMW CCA Foundation
The BMW Car Club of America Foundation is an enthusiast-powered charitable non-profit, working in partnership with its donors, corporate partners, and the 60,000-plus members of the BMW Car Club of America. It is not a subsidiary or program of BMW AG or BMW North America, although they are strong partners.

The Foundation’s shared mission is to help young drivers learn car control in real-world situations (Street Survival) and celebrate the heritage of BMW Motorcars through its Museum (The Ultimate Driving Museum), Archives, and Preservation programs. The BMW CCA Foundation operates the world’s second largest BMW Museum and archive, on seven acres located next door to the BMW Performance Center in Greer, South Carolina.